Howtelevision, Inc. (Head Office: Shibuya-ku, Tokyo; Representative Director and President: Yosuke Otonari), which operates "GaishiShukatsu.com," a job-hunting support platform for students aiming for global careers, and "Liiga," a career support platform for young high-class professionals aspiring to be global professionals, has commenced offering a new service called "Content Recruiting Service" for companies aiming to recruit next-generation management talent.
Planned Participating Companies (Partial List)
■What is Liiga Content Recruiting Service?
This service packages article content aimed at raising awareness and cultivating interest among young high-class professionals, the hosting of Liiga member-exclusive events, and the sending of scout emails to Liiga members for recruitment purposes. It provides end-to-end support for companies, from raising awareness to recruitment.
Content Recruiting Service (Image)
■Services Included in the Annual Standard Plan
・Article advertisement planning and production / 6 articles
・Company information creation and publication / 1 time
・Job posting
・Event announcement and participant recruitment / 2 times
・Scout sending function
■Strengths of Liiga Content Recruiting Service
① Direct Approach to Young High-Class Professionals Possible
The majority of registered members are former GaishiShukatsu.com users, comprising young high-class professionals in their 20s to mid-30s who are candidates for next-generation management talent.
Graduates from top universities such as the University of Tokyo, Kyoto University, other former imperial universities, Waseda, and Keio account for nearly 60% of all members, and they are employed at top companies* primarily in financial institutions (foreign and Japanese), consulting firms (foreign and Japanese), major Japanese corporations, and mega-ventures.
*Examples of Member Affiliated Companies
▼Financial
Goldman Sachs, Morgan Stanley, J.P. Morgan, Merrill Lynch, Citigroup, Barclays, Deutsche Bank Group, UBS Group, Nomura Securities, SMBC Nikko Securities, Japan Bank for International Cooperation, etc.
▼Consulting Firms
McKinsey & Company, Bain & Company, Boston Consulting Group, A.T. Kearney, Arthur D. Little Japan, Dream Incubator, Accenture, Deloitte Tohmatsu Consulting, Nomura Research Institute, etc.
▼Major Japanese Corporations
Mitsubishi Corporation, Mitsui & Co., Ltd., Itochu Corporation, Sumitomo Corporation, P&G Japan, Unilever, L'Oréal Japan, Nestlé Japan, Keyence, Sony, Toyota Motor Corporation, Johnson & Johnson, Mitsubishi Heavy Industries, Ltd., etc.
Liiga Member Breakdown
② All Steps from Candidate Pool Formation to Scouting Can Be Conducted on the Liiga Platform
The Content Recruiting Service includes the planning and production of article advertisements to be published on Liiga, the recruitment of participants for Liiga member-exclusive events such as career seminars and study sessions, and the provision of a scout service for Liiga members.
This enables companies to raise awareness and cultivate interest through article advertisements and member-exclusive events, and efficiently send scouts to candidates via the scout service, all on Liiga.
③ A Team of Content Creation Professionals Supports Companies from Discovering Appeal to Planning and Execution
The article advertisement production is handled by a team of directors, including former journalists from Nikkei (Nihon Keizai Shimbun) and Nikkan Kogyo Shimbun, and other members with extensive experience in producing articles for young high-class professionals. They provide support for the planning and production of content that highlights the company's appeal, with a dedicated team.
Furthermore, after content creation, we analyze not only page views but also viewer demographics, thereby realizing a PDCA cycle for recruitment branding.
■Comment from a Representative of a Planned Participating Company
Yuichiro Araki, Human Resources Planning Group, JAFCO Co., Ltd.
Venture capital is an industry that can hardly be called mainstream, and there are hurdles to overcome before it is recognized as a desired career advancement destination. Therefore, we believe it is necessary to combine "content dissemination" to deepen correct understanding of our business and job descriptions with "direct one-to-one approaches" from our company.
We expect Liiga's Content Recruiting Service to achieve both of these at a high level.
■Comment from the Head of Business
Atsushi Ikeuchi, Head of Content Recruiting Business
With the diversification of recruitment channels in the mid-career hiring market and the growing interest in "recruitment PR" and "recruitment branding," various methods have emerged, such as HR personnel disseminating information through diverse media and operating owned media.
On the other hand, we have received many consultations from HR personnel stating that "there are few opportunities to convey the appeal of their company to the excellent talent that is their key recruitment target."
Since its inception, Liiga has attracted many highly motivated and ambitious individuals. We are confident that this newly offered Content Recruiting Service will enable recruitment PR and branding for segments that cannot be reached through other media, as well as direct approaches to members who have a strong interest in our company.
Our entire business division will strive to contribute to our clients' recruitment efforts, both in the short and long term.
◼︎Liiga https://liiga.me/
Launched in 2016 with the concept of "nurturing global talent and creating the future," Liiga is a career advancement support service for young professionals. It supports the career development of professionals who have graduated from GaishiShukatsu.com, primarily through services such as "Columns" for learning career strategies, "Colosseo" for honing skills through case studies, and "Scout" for receiving offers from high-class agents.
■GaishiShukatsu.com https://gaishishukatsu.com/
Launched in 2010, GaishiShukatsu.com is a job-hunting website for students aiming for foreign-affiliated companies and top Japanese companies. It is used by many top university students both domestically and internationally, with 80% of job-hunting students at the University of Tokyo, Keio University, and Hitotsubashi University registered as members.
By operating as a recruiting platform that provides a wide variety of content useful for preparing for selection processes at top companies, including carefully selected company information, selection process information, selection experience reports, a community for student interaction, a job-hunting consultation room, and unique job-hunting columns, it supports both students who aspire to challenge the world and companies committed to transforming new graduate recruitment.
■Company Profile
Company Name: Howtelevision, Inc.
Representative: Representative Director and President Yosuke Otonari
Location: TOKYU REIT Shibuya R Building 8F, 3-10-13 Shibuya, Shibuya-ku, Tokyo
Established: February 2010
URL: https://howtelevision.co.jp/
【Inquiries from Media Representatives】
Howtelevision, Inc.
Public Relations
TEL: 03-6427-2857
Email: [email protected]
【Inquiries Regarding Services】
Howtelevision, Inc. Liiga Business Development Department
TEL: 03-6427-2714
Email: [email protected]